Freelance Web Designer

The role

Present the work. Direct the design.

Production runs through our AI-assisted pipeline, concept to Figma. You come in at the direction and presentation layer — take the output, sharpen it, and sell it to the client. You have a point of view and defend it without steamrolling the room.

You own

Presenting

Walk clients through homepage concepts and move them to a decision. You read the room and steer them to the strongest direction.

You own

Art direction

Direct the AI-generated output — curation, edits, direction. You set the bar on layout, hierarchy and craft so the work holds up.

You own

Client feedback

Handle revisions and pushback. Defend a direction when it's right, adapt when it isn't, and keep the project moving.

Blacksmith is a fully remote, AI-first agency building homepages and marketing sites for clients across industries. The pipeline does production — we need someone with taste who can present and persuade. Light process, fast, flexible.

Why this seat

Built for designers who'd rather present than push pixels.

If the best part of the job is standing in front of a client and selling a direction — and the worst part is grinding out production — this is your seat. The AI does the pixels. You bring the taste and the voice.

01

AI does production

Concept-to-Figma runs through our AI pipeline. You direct and curate the output instead of building every screen by hand.

02

You're the voice

You present to clients and steer the decision. A client-facing, persuasion-first seat — not a heads-down one.

03

Flexible & freelance

Project by project, a few hours a week, fully remote. Low process, fast cadence — briefed and off you go.

04

Taste that matters

Real homepages for real clients. Your eye and your point of view set the direction the work ships in.

How it works

Briefed, then off you go.

Light process by design. Here's the shape of a typical project.

Brief

1

we hand you the project + AI output

Direct

2

sharpen and curate the design

Present

3

sell it to the client, handle revisions

The team

Meet some of the Blacksmith team.

Real people, fully remote. You'd present to their clients and art-direct the design that ships for them.

Rodriquez Pietersen

SDR Manager

Twenty years leading sales and call-centre teams, now building the SDR pod.

Damian Lupton-Smith

SDR

“We're born to be here and to succeed. Let's go, team.”

Kescha Abnett

SDR

“Thank you for the support, team. I appreciate you all more than you know.”

Our team ships homepages and marketing sites across industries. You'd be the taste and the voice presenting that work to clients — with an AI pipeline doing the production.

I have witnessed the strength of character, the hunger and the relentless persistence in this team. Everyone is unique, but what makes this special is how we come together as one. I am genuinely grateful for each person here and proud of what we are building.

Rodriquez Pietersen, SDR Manager

Apply

Start your application.

+ Present & art-direct — not pixel-push
+ AI pipeline does the production
+ Freelance, remote, a few hours a week
+ 6 minutes to apply, short assessment next

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